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Us Humans are Complicated

We often say we want to make greener choices – but in reality, we act differently.

Individual climate action sounds great in theory. If many of us chose electric vehicles or bikes, installed solar panels and built energy efficient houses, our actions in aggregate could contribute to wider emissions goals. Then there are choices such as reducing dairy and meat, installing LED lights and buying produce with less packaging.

Everyday actions can contribute too, such as washing clothes in cold water, avoiding putting aircon too low or heating too high, and wearing extra layers of clothes. Recycling, repairing and reusing offer us still more methods to extend the life of our products, reduce waste and save money.

Yet it turns out the reality of individual action on climate is much more complicated – because we are complicated.

When surveyed, a majority of us say we want green, sustainable products. But when we go to the shops, we often don’t actually buy them.

Why?

Individual action on climate was tarred as greenwashing or virtue signalling. But it still has a place.

As climate change intensifies, more and more of us say we are willing to act on our beliefs and concerns on an individual level. Even better, more of us are actually doing what we say we will.

The above are excerpts from an article in The Conversation. Read it in full here.

@psychology@a.gup.pe

Ethical Revolution
Ethical Revolution

Ethical Revolution offers 26 simple steps anyone can take to help contribute to a better, more positive world for everyone.

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(Sometimes UK-centric, but much of the content is relevant the world over.)

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357 posts
167 followers
Posted on 06 November 2024

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