Young People Drive Increase in Consumption of Organic Produce
Despite the cost of living crisis, demand for pesticide-free produce in the UK is going up.
The Soil Association’s latest report shows sales of organic produce rose by 7.3% last year, in comparison to 4.7% for non-organic alternatives – double what it was a decade ago.
The report also shows that organic unit sales have grown four times more than non-organic within major retail.
The Soil Association put this down to people voting with their wallets when it comes to sustainable farming, in particular “Gen Z shoppers, who are increasingly motivated by healthy and sustainable choices and seeking out organic products”.
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