Vintage in Vogue as London Fashion Week Embraces Second Hand Style.
With research showing that 65% of the UK population wear second hand clothing, London Fashion Week has embraced the fashion shift to a circular model by putting on a ‘Style for Change’ show.
Organised by Oxfam, who have a vast online collection of second hand clothing, celebrities including Kola Bokinni and DJ Vick Hope donned the catwalk in preloved gems.
Hope said, “It definitely feels like there is a real shift happening, where people are finally seeing how fabulous secondhand shopping is, particularly preloved clothing,”
“The beauty of shopping in places like Oxfam is that you never know what you might find and it’ll be completely unique; as well as being new to you, these clothes have stories to tell, and more life to live and be loved.”
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