My intention is to highlight ethical* deals and brands so that we can buy more ethically sourced goods at great prices, but please do bare in mind it’s best to only consume where necessary.

By using my site to find alternatives to products that exploit workers and the planet** you are contributing to a better future.

*I’m often asked how I define ‘ethical’ in relation to the goods and services I include on the site. And quite rightly. Very few products or services can claim to be 100% perfect but I aim to highlight those which are more ethical than their mainstream alternatives. e.g. Whilst they may not necessarily be perfect an organically-grown, socially-conscious tea company would be deemed more ethical than the mainstream alternative most commonly found in supermarkets. If the ethical alternative became the mainstream then my ethical alternative suggestion would push even further. Thus, i aim to always promote those goods and services which are working towards improving ethical standards and creating a better world.

**Not sure which are the exploitative products? -Most products that don’t explicitly state their ethical credentials are using exploitation of some kind. You can read more here.