Joanie

Joanie are a fashion brand committed to sustainability and ethical and environmental excellence.

With a focus on the use of sustainable, more responsibly sourced fabrics, transparent supply chains, and working to reduce waste, they make sustainable clothing that champions individual style, believing that buying less, but buying better is the only option for a more environmentally conscious future.

Joanie are a certified B-Corp and a real Living Wage employer who plant thousands of trees and commit stock and funds to various charities as part of their business model.

Inspired by their founder’s Great Aunt Joanie and the principle of buying less but buying better, they champion slow fashion by making unique styles that don’t just follow the latest trends but stand the test of time.