Simple Steps to a Better World

Cruelty Free

The Cruelty Free Leaping BunnyCruelty Free International is the leading organisation working to end animal experiments worldwide.

Hundreds of cosmetics, personal care and cleaning brands are certified cruelty free under their Leaping Bunny programme.

Brands that carry Cruelty Free International’s Leaping Bunny symbol have a tick in the box for cruelty free ethics.

The Only Way Is Ethics!

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